BRAND STORY

HERITAGE, REIMAGINED

For over 100 years, terry towelling has been synonymous with comfort. It’s a craft heritage defined by a single sensation: feel. We honor that legacy by re-engineering it for the future.

OUR SIGNATURE INNOVATION

Traditional terry is thick and insulating. Our light weight Single -sided Terry Fabric is engineered for the dynamic, warmer climates.

QUIET LUXURY

We believe true luxury is personal and sensory, found in the weight of our fabric, the precision of every stitch, and the understated confidence of our design.

This is craft heritage meets 'quiet luxury'—for those who value substance over status.

THE HEART OF THE BRAND

The Western Terri mascot is our ethos. He embodies a spirit of optimism, encouraging a life of wellness, good health, and simple happiness. He reminds us that joy is found in the game, the community, and the comfort of what we wear.

Wear (verb) Terry/ˈtɛri(noun)